Product Marketing Manager - Platform

Core responsibilities:

• Develop and execute go-to-market strategies for product releases, features, and capabilities
• Conduct competitive, customer, and market research to inform positioning and ICP refinement
• Translate technical product capabilities into simple, credible, and inspiring narratives
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers

This role helps drive adoption of veritree's platform that measures and verifies the impact of global restoration efforts, contributing to the mission of planting 1 billion verified trees by 2030 to create meaningful impact for the planet, nature and people.

Required skills and experience:

• 4+ years experience in product marketing, preferably at a SaaS or B2B technology company
• Demonstrated success developing go-to-market strategies, crafting messaging, and sales enablement
• Experience with marketing automation tools and CRM systems (e.g., HubSpot)
• Strong analytical skills and experience with data-driven marketing

Benefits include:

• Competitive salary with performance-driven framework
• Extended health, dental, and vision benefits
• Health Spending Account (HSA) / Lifestyle Spending Account (LSA)
• Variety of time-off programs including vacation, personal days, and 4-week remote work program
• Employee discount with tentree, sister company
• Flexible, hybrid work environment
• Salary range: $100,000 to $135,000 CAD

veritree is an award-winning climate tech start-up that measures and verifies the impact of global restoration efforts from the ground up, with a mission to plant 1 billion verified trees by 2030 through verified restoration projects.