Product Marketing Lead

Core responsibilities:

• Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones
• Lead the small product marketing team, collaborating on market research and defining strategies that ensure our product marketing is best-in-class
• Work closely with Halter's GTM teams to refine the value proposition globally
• Understand Halter's customers deeply, translating their feedback into product marketing that is clear, concise, and value-led

This role helps transform farming by enabling farmers to run more productive and sustainable operations through innovative virtual fencing technology, creating positive change in agriculture and animal welfare.

Required qualifications:

• Minimum 5+ years of product marketing experience
• Proven track record of scaling product marketing efforts and delivering results
• Proven experience managing stakeholders across fast-paced, start-up or scale-up environments
• An analytical mind for measuring results and providing actionable insights and plans

Compensation and perks:

• Inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan
• 6 months fully paid parental leave for primary caregivers, 4 weeks fully paid secondary caregiver leave
• Annual $1000 self-development budget
• Wellness leave and unlimited paid annual leave
• State-of-the-art, dog-friendly office in Auckland city
• Southern Cross Health Insurance partnership
• Delicious snacks and drinks available

Halter builds world-class virtual fencing technology that transforms how farmers and ranchers work, helping them lift productivity, care for animals, and farm more sustainably through innovative agritech solutions.