Paid Search Specialist

• Lead the charge in owning and managing Google Ads, including Search Ads, Google Shopping, PMAX and dynamic remarketing for multiple international markets. Craft innovative strategies and execute day-to-day operations that elevate our online presence and support sales
• Plan and execute local campaigns in alignment with the markets' broader business goals
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances

This role helps change the world by getting more people on bikes through effective digital marketing campaigns that drive awareness, consideration, and high-quality traffic to Trekbikes.com.

• 8+ years of experience running paid search campaigns, ideally in multiple markets
• Proven understanding and success of managing paid search campaigns as part of a wider brand strategy
• Comprehensive understanding of digital advertising metrics
• Experience with Google Analytics 4 (GA4); adept at data retrieval, dashboard creation, and audience development

• Flexible and fun company culture that values people, purpose, and performance
• A leadership team that supports autonomy and innovation
• A company that believes work should be fun, fulfilling, and impactful
• Great Place To Work-Certified company with multiple Fortune rankings

Trek builds only products they love, provides incredible hospitality to customers, and changes the world by getting more people on bikes. They create an awesome workplace with amazing benefits for all employees.