Marketing Operations Specialist

• CRM Data Management: Monitor and maintain clean, accurate CRM data by updating records, enriching missing fields, merging duplicates, and managing opt-outs; manage the procurement of contact lists as needed to reach new segments.
• List Strategy & Execution: Develop, segment, and maintain campaign-ready marketing lists; identify and track 'highly engaged' contacts; ensure lists are deduplicated, up to date, and tailored to campaign needs.
• Workflow Design & Automation: Recommend and implement automated workflows for email cadences, engagement-based triggers, and operational tasks; test and monitor workflows for accuracy and ongoing effectiveness.
• Reporting & Dashboards: Create, customize, and manage dashboards and reports that provide actionable insights; refresh reporting structures to meet new campaign or leadership requirements.
• Campaign Operations Support: Partner with leadership to anticipate upcoming campaign needs (lists, reporting, workflows), propose system-driven solutions, and execute those solutions once approved.
• Documentation & Knowledge Sharing: Write and maintain clear internal process documentation (e.g., checklists, campaign launch guides) and create external-facing resources (e.g., FAQs) that support marketing and campaign transparency.
• Vendor & System Oversight: Collaborate with external vendors and internal teams to ensure digital systems are updated and optimized; proactively recommend enhancements based on expertise in HubSpot, WordPress, and related tools.
• Web Support: Perform light website updates and system configurations in WordPress when needed to support campaign execution and documentation.

This role supports the organization's mission to improve education and public data to drive better outcomes for students, especially those in underserved communities, by optimizing marketing operations to effectively reach and engage stakeholders in the education sector.

• 3+ years of hands-on experience with HubSpot, including CRM management, marketing automation, workflow design, and reporting/dashboard creation
• Proven track record of maintaining CRM data integrity through regular hygiene practices including deduplication, data enrichment, field standardization, and contact record management
• Ability to build and manage contact segmentation strategies and campaign-ready marketing lists
• Experience designing, implementing, and optimizing automated email workflows and engagement-based triggers to support multi-touch campaign execution
• Thrives when working independently while balancing strategic thinking with hands-on execution—proposing system improvements, gaining alignment, and implementing solutions
• Strong project management and organizational skills with the ability to manage multiple concurrent operational priorities with attention to detail

• Salary range of $70K-$75K per year depending on experience
• Full-time, remote position (work from anywhere in the U.S.) with core hours aligned to Eastern Time
• Comprehensive medical, dental, vision benefits
• Paid vacation and sick time, plus organizationally-observed holidays throughout the year
• Access to optional benefits such as 401(k) Retirement Plan, Employee Assistance Program (EAP), HSA/FSA, pet insurance, etc.
• Stipends to partially cover phone and internet costs, home office set-up, and wellness
• A motivated, dedicated team that cares about improving education and public data to drive better outcomes for students
• A highly-collaborative environment with opportunities to learn from and with others across a range of expertise and backgrounds
• A flexible work culture that is human-centered and supports your growth

The Center for Education Market Dynamics is committed to improving education and public data to drive better outcomes for students, especially those in underserved communities, through transformative solutions and a values-driven approach.