Marketing Lead

Marketing strategy & ownership

• Own Station A's marketing strategy end-to-end, aligned tightly with revenue goals
• Translate company priorities into focused campaigns and initiatives
• Partner closely with sales, product, and leadership to stay grounded in reality

Hubspot & marketing operations

• Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting
• Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules
• Build and maintain nurture campaigns tied to real buyer intent
• Ensure clean handoffs between marketing and sales
• Use data to continuously improve conversion at each stage of the funnel

Content & editorial leadership

• Own the editorial calendar across industry thought leadership, product and solution marketing, and data-driven storytelling
• Write and/or edit core content assets including blog posts, case studies, website copy, and gated content
• Ensure content is opinionated, specific, and grounded in real execution

Data-driven storytelling

• Turn Station A's platform, bid, and project data into compelling narratives
• Develop insight-led content and work with internal teams to surface patterns and proof points

Campaigns & distribution

• Plan and execute integrated campaigns across owned, earned, and paid channels
• Support events, conferences, partnerships, and webinars with strong messaging

This role helps accelerate the transition to clean energy by making climate action accessible and compelling for commercial real estate owners and operators, directly contributing to decarbonization efforts through effective marketing and storytelling.

• 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
• Deep proficiency with HubSpot for marketing (not just email blasts)
• Strong writer with the ability to explain complex topics clearly and confidently
• Experience owning an editorial calendar and shipping content consistently
• Comfort working cross-functionally with sales, product, and leadership
• Data-literate and comfortable tying marketing work to business outcomes

Strong pluses:

• Experience marketing to enterprise or multi-stakeholder buyers
• Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
• Experience with product marketing and category creation
• Ability to turn raw data into insights and narratives
• Prior experience in a high-growth startup environment

• Remote-friendly work environment (U.S.-based) with co-working space opportunities
• Flexible PTO
• 15 paid holidays annually
• Monthly remote work stipend - $600 per year
• Learning & development budget to support your professional growth - $500 per year
• Comprehensive medical, dental, and vision insurance
• Annual base salary: $87k - $104k depending on location
• Performance-based annual bonus and equity

Station A is a technology company reimagining how clean energy is bought and sold, combining proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey via a clean energy marketplace.