Marketing Generalist

Core responsibilities:

• Execute and optimize digital marketing initiatives across social media, performance channels, and Google My Business.
• Manage CRM operations including lead integrations, telecalling setup, scripts, and coordination with external agencies.
• Drive brand content initiatives including videos, artworks, and regional adaptations.
• Own and manage the company website, ensuring content accuracy, multi-language support, and seamless performance across devices.

This role helps redefine mobility in the commercial vehicle space by driving marketing initiatives for electric vehicles, contributing to the transition to sustainable transportation solutions.

Required skills and experience:

• Proficiency in Hindi and Kannada is mandatory.
• 4 years of experience in digital marketing, integrated marketing or marketing operations.
• Experience in automobile, EV, mobility, or consumer technology sectors preferred.
• Hands-on exposure to digital marketing, CRM tools, and offline marketing execution.

Benefits and culture highlights:

• Opportunity to work in a fast-evolving and high-impact sector.
• Work with a dynamic team passionate about innovation and growth.
• Be at the forefront of redefining mobility in the commercial vehicle space.
• Quality of work, approach to problem-solving, resilience, and ability to learn from failure are valued.

Exponent simplifies energy for EVs by building charging stations (e^pump) and battery packs (e^pack) that together unlock 15-minute rapid charging for electric vehicles.