Marketing Automation Manager

As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.

• Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform.
• Build, manage, and continuously optimise HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs.
• Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring.
• Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce.

This role contributes to accelerating the global transition to clean energy by supporting solar project development through marketing automation, helping solar teams achieve maximum results efficiently and clearing the path to a net-zero economy.

• 3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy.
• Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations.
• Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM.
• Strong working knowledge of lead scoring, segmentation, and lifecycle management.
• Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement.
• Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions.

• Flex benefit package, customizing perks to match your unique style.
• Enjoy unlimited remote work.
• Flexible working hours, harmonizing your personal and professional life.
• Half-day Summer Fridays.
• Full training and onboarding program for a seamless start.
• Considerable & steadily increasing salary, recognizing and rewarding your dedication.
• Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
• Additional paid vacation days, including birthdays, volunteering, and other occasions.

PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation, accelerating the global transition to clean energy.