Lifecycle Marketing Manager

• Strategy & Campaign Execution: Plan, implement, and optimize CRM campaigns across email, SMS, and other channels to drive lead qualification, customer retention, and LTV growth.
• Lifecycle Management: Design and manage customer lifecycle journeys to deliver personalized experiences that meet homeowners’ needs at every stage.
• Referral Program Management: Develop, execute, and optimize a customer referral program to encourage homeowners to refer Tetra to friends and family, increasing customer acquisition through word-of-mouth.
• Performance Tracking & Optimization: Monitor campaign performance metrics (e.g., open rates, conversion rates, retention rates) and continuously test, iterate, and optimize campaigns for better results.

This role contributes to Tetra's mission to revolutionize clean energy adoption by optimizing lead qualification, improving customer retention, and increasing lifetime value of homeowners, ultimately driving the clean energy transformation.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3-5 years of experience in CRM, lifecycle marketing, or related roles.
• Proven track record of managing successful multi-channel campaigns and improving customer retention metrics.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

• Competitive salary with meaningful equity.
• Unlimited PTO policy.
• Fully paid parental leave.
• Comprehensive benefits package, including health, dental, vision, and retirement plans.
• Opportunities for career advancement and professional growth in a dynamic and innovative company.
• Collaborative work environment that encourages creativity and innovation.

Tetra is leading the clean energy transformation by adding transparency and efficiency into the home improvement industry, providing efficient and affordable options to homeowners while super powering contractors through automation.