Lifecycle Marketing Manager

Core responsibilities:

• Own the strategy, execution, and optimization of lifecycle and retention marketing to drive measurable revenue growth and increase Customer Lifetime Value (CLV)
• Develop and execute end-to-end strategy for all email and SMS campaigns, including automated, transactional, and promotional communications
• Lead key 2026 initiatives including website modernization, nurture funnel development, lead funnel optimization, referral program launch, and list health management
• Conduct continuous A/B testing and optimization across email and SMS channels to improve performance metrics

This role contributes to the solar and alternative energy revolution by enabling customers to live more powerfully through clean, affordable, and reliable solar energy, helping reduce reliance on fossil fuels and promote sustainable energy solutions.

Required qualifications:

• 6+ years of hands-on experience in lifecycle, email, or retention marketing with proven ability to drive revenue and increase CLV
• Deep experience with major ESP or Marketing Automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
• Strong data and analytical skills with ability to pull data, analyze campaign performance, and turn complex data into actionable insights
• A/B testing expertise with understanding of methodologies to derive statistically significant results
• Hands-on experience with SMS marketing platforms and best practices
• Problem-solving attitude with ability to tackle complex challenges like list fatigue and data segmentation
• Excellent communication and collaboration skills for cross-functional work

Benefits package includes:

• Competitive Pay with weekly pay dates
• Comprehensive Health Coverage (Medical, Dental, Vision)
• 100% Company-Sponsored Short-Term Disability
• 401(k) with employer matching
• Employee Assistance Program
• Generous Paid Time Off (Three weeks PTO + 8 paid holidays)
• Culture of growth with upward mobility for high performers
• Multi-year "Best Places to Work" winner (Austin & Houston Business Journals)

Freedom Solar Power is one of the largest and fastest-growing solar installation companies in the United States, with a mission to enable customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun.