Director of Omnichannel Strategy

Core responsibilities:

• Lead the development of omnichannel strategies across Healthcare and Animal Health brands, ensuring cohesive experiences across digital, field, media, CRM, content, and in-person engagement.
• Translate brand, customer, and market insights into omnichannel plans, channel architectures, and high-impact tactical recommendations.
• Partner with account, brand strategy, creative, digital/media, and medical teams to embed omnichannel thinking from planning through execution.
• Build and refine FWD's omnichannel frameworks, templates, POVs, and best practices while serving as a capability-builder for the agency.

This role creates positive change by developing integrated strategies that help healthcare and animal health clients navigate change and seize opportunities, ultimately fostering positive change within their industries through cohesive, high-impact customer experiences.

Required skills and experience:

• 10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within b2b, healthcare, biotech, animal health, or adjacent regulated industries.
• Deep understanding of omnichannel including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements.
• Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred.
• Ability to translate data, clinical insight, and market nuance into actionable channel strategies with excellent communication and storytelling skills.

Benefits include 25 days off per year + 16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. Salary range: $145,000-$180,000.