Growth Marketing Manager, H5P

• Run growth experiments across the full funnel: acquisition → activation → conversion → retention
• Own and optimize the website: build new pages, run CRO tests, improve UX, and drive signups/PQLs
• Design and execute A/B tests and conversion flow improvements
• Build lifecycle and automation flows for free users, trials, PQLs, and customers

This role accelerates user and revenue growth for H5P, one of the most widely used EdTech solutions globally, helping transform learning experiences worldwide and improve human potential through modernized education.

• 5–7 years in B2B SaaS growth, demand gen, lifecycle, or digital marketing (PLG experience required)
• Strong understanding of activation metrics, PQLs, and product usage funnels
• Hands-on experience with website platforms (Framer, Webflow), marketing automation (HubSpot, Mailchimp, Instantly, Zapier), CRM (Salesforce), analytics tools (GA4), and A/B testing platforms
• Excellent copywriting for landing pages, onboarding, and lifecycle emails

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at HQ locations