Head of Marketing (Zero-to-One, AI-Native)

• Define and maintain canonical GTM texts: ICPs, personas, core narrative, value propositions, use cases, and trust/de-risking primitives
• Establish governance for what is canonical vs. derived, what updates automatically vs. requires review
• Own positioning and messaging architecture; translate product capabilities into buyer-centric outcomes
• Build and maintain case studies, proof points, ROI calculators, and a structured evidence library
• Generate and maintain sales decks, one-pagers, talk tracks, and stage-based enablement assets
• Design demand programs: targeted outbound/ABM, thought leadership, select campaigns
• Connect canonical GTM docs to downstream generation; own tooling decisions for CMS, content ops, attribution

This role creates positive change by building marketing systems that drive adoption of AI-powered energy intelligence solutions, helping unlock data center efficiency and enable intelligent energy systems for humanity's benefit.

• 6–12 years in B2B marketing with strong product marketing DNA
• Experience in zero-to-one or early-scale environments
• Experience with technical or infrastructure-adjacent products
• Builder mentality: you've built playbooks, messaging, processes, or tools from scratch
• Systems thinker: you distinguish between one-off assets, reusable templates, and canonical sources of truth
• Comfort with Claude Code, Cursor, or similar AI coding environments—you can prototype without engineering support
• You've built AI-native marketing workflows: content pipelines, research automation, or self-updating enablement
• You've personally built automations (Zapier, Make, n8n, scripts) or trained custom GPTs/Claude projects

No specific compensation, perks, or culture highlights mentioned in the job description.

Verdigris's mission is to sustain and enrich human life through responsive energy intelligence, focusing on unlocking data center efficiency, driving carbon-neutral electricity, and enabling intelligent energy systems for humanity's benefit.