GTM Strategy Director, Analytics

Key Responsibilities:

• Go-to-Market Strategy: Leverage market and customer insights to define and independently execute go-to-market strategies to drive growth across target market segments and products.
• Partner Relations: Identify, build, and independently manage insurance partner and/or client relationships, including at industry events, on webinars, and across external touchpoints.
• Enable Commercial Results: Support sales by creating tailored strategies and value propositions for specific customer opportunities. Develop collateral that addresses client challenges, and for late-stage sales calls or presentations, act as a subject matter expert in market dynamics and product capabilities.
• Market & Customer Analysis: Conduct in-depth market research to prioritize and refine market segments, ideal customer profiles (ICPs), buyer and user personas, and competitive positioning.
• Deliver Data-Driven Feedback: Gather and analyze qualitative and quantitative market insights to drive strategic feedback loops for executive leadership and to inform commercial, product, and marketing strategies for specific product lines and/or market segments.

This role helps businesses and communities adapt to increasing flood risk by enabling re/insurers to offer parametric flood insurance products, contributing to climate resilience and disaster preparedness.

• A B2B go-to-market specialist with 3-6 years of experience in a commercial function, with at least 2-3 years of experience leading product marketing, strategy, business development, or product initiatives in an early-stage or 0-to-1 environment
• Demonstrated success in deriving sales insights from disparate data sources and using them to develop commercial strategies
• A strong track record of influencing executive stakeholders with data-driven insights, compelling product value propositions, and strategic thinking
• Highly motivated to drive the growth of geospatial or climate analytics and/or data-driven SaaS products in new markets using product-led growth strategies – experience in InsureTech, Climate Tech, or similar data companies is preferred
• Highly customer-centric attitude with experience in forming impactful and memorable product value propositions
• A clear communicator who excels at organization and stakeholder management

• Competitive base salary + equity package
• Unlimited Paid Time Off
• Medical, Dental, Vision, wellness, and mental health benefits
• Parental Leave
• Retirement Plan (e.g., 401K)

Floodbase's AI platform is changing the way businesses and communities across the globe adapt to increasing flood risk. They enable re/insurers to offer first-of-their-kind parametric flood insurance products and have developed next-generation U.S. flood event mapping products in support of FEMA.