🌿 Email Marketing & Automation Volunteer: 4WARD.earth 🌎

• Email Automation Management: Execute and optimize company email automation sequences, Circle/platform messaging workflows, and user segment campaigns; track open rates, click-through rates, and conversion metrics weekly
• Targeted Content Creation: Develop tailored messaging and content for diverse member segments based on location, interests, industry, and stakeholder type (startups, investors, job seekers); monitor engagement and personalization effectiveness
• Affiliate Marketing Integration: Collaborate on promoting affiliate offers for tools and services that support member organization and career goals; track affiliate conversion rates and revenue attribution
• Lead Generation & List Building: Implement strategies to grow email subscriber base through lead magnets and funnel optimization; execute A/B testing on opt-in forms and landing pages
• Data Management & Enhancement: Perform member data cleaning, email list hygiene, and data augmentation with additional member information; maintain database quality and segmentation accuracy

This role helps connect sustainability talent with climate-focused organizations, driving measurable growth in connecting talent with climate action through strategic email marketing and automation.

• Experience with email marketing platforms (Mailchimp, Klaviyo, ConvertKit) and automation workflows
• Understanding of audience segmentation, personalization strategies, and email deliverability best practices
• Familiarity with lead generation tactics, landing page optimization, and conversion funnels
• Data analysis skills with experience in email performance metrics and A/B testing
• Knowledge of affiliate marketing principles and partnership management
• Interest in sustainability and climate tech
• Self-motivated with ability to work independently on strategic email initiatives

• Email Marketing Expertise: Master advanced email automation and segmentation strategies with real campaign execution
• Data-Driven Campaign Management: Hands-on experience with email analytics, performance optimization, and conversion tracking
• Audience Development Skills: Learn sophisticated targeting and personalization techniques across diverse member segments
• Professional Mentorship: Receive guidance and feedback from experienced marketing leaders on campaign performance and strategy
• Career-Building Portfolio: Develop a strong portfolio of email marketing wins with concrete metrics and audience growth results
• Future-Ready Marketing Skills: Master email automation and data management techniques essential for modern marketing roles

4WARD is building the bridge between sustainability education and careers. They empower climate-focused professionals and connect them with organizations driving environmental innovation.