Digital Marketing Channel Manager- India GDC, Gurugram

Strategic channel optimisation

• Support marketers with your channel expertise to design and deliver multi-touchpoint marketing campaigns across digital channels such as website, email, social media and paid media/search.
• Craft customer journey's which nurture new or existing prospects across the marketing funnel, increasing awareness of ERM in the marketing, encouraging engagement with marketing campaigns and with a particular focus on conversion rate optimisation.
• Build personalisation into digital channels, using both demographic and behavioural indicators of segmented audiences to improve engagement.
• Confidently leverage marketing automation and CRM data and functionality to drive more informed channel improvements.
• Leverage analytics and data to share insights to guide channel strategies.
• Support campaign teams in meeting KPIs including channel specific goals, as well as commercial lead generation to positively influence revenue generation.

Paid Media Strategy & Performance

• Own the paid media strategy across channels (search, social, display, programmatic).
• Innovate and establish ERM's digital media approach across brand awareness/equity benefits in addition to direct lead generation efforts on this channel.
• Set performance targets and KPIs, monitor results, and optimize spend.
• Manage relationships with UK-based media agencies, ensuring alignment with strategy and accountability for performance.
• Lead quarterly reviews and performance deep-dives with agency partners.

Website Optimization

• Oversee website performance, including traffic, conversion rates, and user experience.
• Collaborate with UX, analytics, and development teams to implement improvements.
• Lead the strategic improvements of the corporate website to increase the commercial performance. Leverage SEO guidance, UX best practise and optimised content to drive more people to ERM.com and convert a higher proportion of traffic to leads.
• Manage UK-based web agency to deliver strategic optimisation project and resolve business as usual issues.

Team & Performance Management

• Manage a team of 3 digital marketing professionals focused specifically on website, paid media and UX design/development.
• Support the team to achieve individual and team KPIs; conduct regular reviews and feedback sessions.
• Embody the team's collaborative, high-performing culture.
• Identify skill gaps and implement training/upskilling initiatives.

Operational Excellence & Standardization

• Establish and maintain standardized processes, workflows, and documentation (SOPs).
• Monitor campaign delivery timelines, quality standards, and performance metrics.
• Drive best-in-class execution across all digital marketing outputs including campaign assets, reports, automations, and performance dashboards.

Marketing Systems & Data Enablement

• Ensure consistent usage and optimization of platforms like Optimizely (CMS), Salesforce, Pardot (Marketing Cloud Account Engagement), Ad platforms such as Google, Bing, Microsoft and social media platforms.
• Review and improve lead funnel management practices in alignment with commercial goals.
• Build dashboards and reports to track channel performance.
• Provide actionable insights to internal stakeholders and agency partners.
• Stay current on digital trends, tools, and benchmarks.

This role supports ERM's mission to help organizations navigate complex environmental, social, and governance (ESG) challenges by optimizing digital marketing channels to drive brand awareness, engagement, and demand generation, ultimately amplifying the organization's ability to deliver sustainable impact for clients and the planet.

• 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial/team lead role.
• Proven experience managing multi-functional marketing teams (e.g., paid media, email marketing, analytics, operations).
• Strong working knowledge of digital marketing tools: Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI.
• Demonstrated ability to lead cross-functional initiatives and manage competing priorities.
• Excellent organizational, communication, and stakeholder management skills.
• Hands-on project management experience with tools like Trello, or similar platforms.

Preferred Skills

• Exposure to consulting firm marketing environment.
• Ability to synthesize performance data and make strategy or process recommendations.

No specific compensation, perks, or culture highlights mentioned in the job description.

ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. The organization brings together a diverse and inclusive community of experts across regions and disciplines to drive sustainable impact for clients and the planet.