Digital Content Associate Principal

• Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives.
• Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative.
• Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels.
• Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice.

This role creates positive change by developing content that communicates Via's global impact and technology breakthroughs, helping transform transportation systems to provide greater access to jobs, healthcare, and education while reducing humanity's environmental footprint.

• Minimum of 3 years of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations.
• A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors.
• Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy; ability to experiment with voice and tone to find the right fit.
• Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly.

• Salary Range: $85,000 - $115,000 per year
• Generous and comprehensive benefits package, including free medical plans and 401K matching
• Equity or variable pay may apply in addition to base salary

Via builds technology to transform transportation around the world, creating modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education through cutting-edge AI-powered software and innovative technology-enabled operations.