Content Marketing Specialist

Core responsibilities:

• Develop engaging, well researched and grammatically correct copy for various digital channels including website pages, blog articles and landing pages
• Analyze content performance metrics (organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
• Collaborate with web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner

This role creates positive change by driving organic traffic and improving search engine rankings for environmental services, helping to promote sustainable waste management solutions to a wider audience.

Required skills and experience:

• Proven ability to write high quality, engaging copy
• Basic understanding of fundamental SEO writing concepts including keyword research, search intent, and technical SEO factors affecting content
• Familiarity with managing and editing content in Content Management Systems (CMS)
• Familiarity with SEO and content impact on AI, and how to produce AI-optimized content

No specific benefits, compensation, or salary information mentioned in the job posting.

GFL Environmental is an environmental services company focused on waste management and sustainability solutions.