Content Marketing Specialist

Core responsibilities:

• Develop engaging, well researched and grammatically correct copy for various digital channels including website pages, blog articles and landing pages
• Analyze content performance metrics (organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
• Collaborate with web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner

This role supports environmental services marketing goals by creating compelling content that drives organic traffic and improves search engine rankings, helping to promote environmental services and solutions.

Required skills and experience:

• Proven ability to write high quality, engaging copy
• Basic understanding of fundamental SEO writing concepts including keyword research, search intent, and technical SEO factors affecting content
• Familiarity with managing and editing content in Content Management Systems (CMS)
• Familiarity with SEO and content impact on AI, and how to produce AI-optimized content

No specific benefits, compensation, or salary information mentioned in the job posting.

GFL Environmental is an environmental services company focused on providing environmental solutions and services.