Consumer Lifecycle Marketing Associate Principal

Core responsibilities:

• Own and operate our marketing messaging/communications platform, with a strong focus on leveraging it to its full potential.
• Build and manage complex, multi-channel marketing campaigns, from initial concept to execution and performance analysis.
• Develop and implement a comprehensive communication strategy that can be scaled and customized for diverse communities and local markets.
• Lead the operational management of our marketing automation platform for the entire growth team, functioning as a subject matter expert with CRM manager-level skills.

This role creates positive change by crafting messages that define rider experiences and improving access to transportation, helping communities thrive through modern and efficient public transportation systems.

Required skills and qualifications:

• A technical expert with extensive, hands-on experience with marketing tools, including building complex campaigns, analyzing results, and utilizing testing and predictive features.
• An organized and detail-oriented operator, capable of managing large-scale marketing operations with precision.
• A strategic thinker who can develop and execute a holistic communication strategy across multiple markets.
• Comfortable in a macro & micro role, able to both devise high-level strategy and get into the weeds of campaign execution.

Compensation and benefits:

• Salary Range: $85,000 - $115,000 per year (final salary determined by experience, knowledge, and skills; does not include equity or variable pay).
• Generous and comprehensive benefits package, including free medical plans and 401K matching.

Via builds technology to transform transportation worldwide, creating modern and efficient public transportation systems that provide greater access to jobs, healthcare, and education. They use cutting-edge AI-powered software and innovative technology-enabled operations to digitize, automate, and enable data-driven decision making for transportation networks.