Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

• Own the full D2C P&L — with accountability for revenue, CAC, LTV, contribution margin, and payback
• Set the vision and lead execution across acquisition, retention, product, and customer experience
• Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels
• Scale lifecycle marketing through email, SMS, packaging, content, and product experience

This role helps prevent and reverse the 1 billion cases of chronic disease linked to poor gut health by building the #1 direct-to-consumer gut health brand, extending healthy lifespans through evidence-based products.

• You’ve built or scaled a D2C business before — and want to do it again with serious ownership
• Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack
• Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment
• Experience owning a P&L and making commercial decisions with real consequences

• Full ownership of the D2C business — the strategy, the team, the outcomes
• Meaningful equity — you’ll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category-defining D2C brand
• A leadership seat in a mission-driven company backed by Europe’s top investors
• Unlimited holiday policy
• Flexible hybrid working — we’re based in London with our own office in a vibrant co-working hub, typically in 3 days a week

At myota, we’re transforming gut health with cutting-edge science and clinically proven innovation, pioneering a new era of prebiotic fibre products to build the #1 direct-to-consumer gut health brand and extend healthy lifespans.