Campaign Operations Specialist

Core Responsibilities:

• Own and maintain the global campaign calendar to ensure visibility on timelines, asset readiness, cross-functional dependencies, and capacity planning across regions.
• Plan, launch, and optimize paid campaigns on Google Ads and LinkedIn Ads to drive qualified lead generation and meet ROAS targets.
• Create campaign performance reports and dashboards for key personas, verticals, and regions; identify optimization opportunities and provide actionable recommendations.
• Leverage AI tools, assistants, and prompts to rapidly adapt and localize campaign content for different personas, verticals, regions, and languages while maintaining brand voice.

This role directly impacts demand generation, lead quality, pipeline growth, and brand consistency worldwide by driving high-performing campaigns, ensuring operational excellence in campaign execution, and scaling content efficiently with AI.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field; or equivalent B2B marketing experience.
• 2–4 years of digital marketing and/or marketing operations experience with hands-on campaign management and demonstrated results.
• Proven experience managing Google Ads and LinkedIn Ads campaigns including targeting, budget management, and performance optimization.
• Strong analytical skills with experience using Google Analytics, conversion tracking, UTM parameters, and campaign attribution.
• Proficiency with marketing automation (e.g., HubSpot, Marketo, Pardot), CMS platforms, and familiarity with SEO/SEM best practices.
• Experience using AI-enabled tools (Writer.com, Jasper.AI, Copilot, ChatGPT) for content creation or adaptation.

The estimated salary range for this position is $70,000 to $80,000 plus bonus. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement. You'll also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark.

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges.